Meet The face Behind I Love Craft and Sweet

I Love Craft & Sweet     |   

Meet The face Behind I Love Craft and Sweet

I am Barbelis Figliulo, proud owner of I Love Craft and Sweet.

I look forward to sharing my story. I hope that you will enjoy getting to know me better.

Even before I start my story I wish to tell you all that as much as you enjoy the cakes we make, I equally enjoy my work with their creative decorations!

As an industrial designer, I have always had a passion for making people happy with my creations. And I love cakes! This was the perfect combination to have a beautiful and tasty custom cake business with the aptest name - I Love Craft and Sweet.

I had a sweet tooth during my childhood years in Venezuela. I went to school in a city called Punto Fijo and my University years were in another City called Merida. I was in this business even before we moved to Canada.

I have been in this business for three and a half years now. Back in Venezuela, I had a joint company with my sister and it was for all decorations and service for parties and special occasions. It included cakes, cheese tables, sweet tables, decoration, etc. As you can see, sweetness is and always has been a part of my life.

I like to share this sweetness in the lives of my clients as well. I believe it is my responsibility to make my customers happy by giving them the best looking and tasting cakes for the price they pay. This is how I maintain a huge database of satisfied clients that are growing in numbers with each passing day.

As a mother of three boys or should I say four including my husband (LoL), it is very important for me to have the industrial kitchen in our basement so that I can have a good family-work life balance.

This flexible arrangement allows me to start my day by getting the kids ready for school and doing the daily chores. It is only after I pick up one of the boys at preschool, I go down to the basement to start my work. After I pick up my oldest boy I spend time with the family and if needed I go back to the basement to work.

With the home front taken care of, I can ease my mind and set goals to grow my business. The most important decision I have to take each day as the owner of my business is about making my clients happy with the right balance of cake and price.

My husband has had the most impact on my leadership style. His support and wisdom helped me expand my business venture. Apart from my own company I also admire the work of Michael's because they provide lots of what I like to use to decorate in general.

When I am not at work, I love to keep in good shape by going to the gym! In the summer, we do lots of camping and hiking. In the winter, we do some skiing and skating. We try to travel as much as we can.

With this happy and healthy life, I stand strong to support any cause for my family back in Venezuela. It is them who have inculcated values in my life which I cherish in each and every moment of my life like – honesty, hard work, passion, creativity, kindness, and being respectful.

I have enjoyed sharing my story about the things which matter to me and how they influence the way I do business.

If you or someone you know could benefit from my expertise in custom cakes, I invite you to get in touch. Please visit my website at